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Bee Central is a market research, information gathering and advertising package aimed at all facets of the pet industry. This would include pharmaceutical companies, pet nutrition companies, veterinary wholesalers, pet insurance companies and companies supplying loans and finance to veterinarians. It can also be used by veterinary administrative bodies and associations to analyse and predict market trends for the benefit of the profession as a whole. It can also be used by universities and other educational bodies for research and education purposes. The data provided by the Bee Central engine is live, meaning that less than a 2 second delay occurs between an event happening in a veterinary clinic to the updating of the market research data. Whilst providing a very powerful research platform, Bee Central still protects the anonymity of the veterinary practice and client by removing all information that allows tracability back to these sources. Market Research: A powerful analytical tool has been developed to allow for analysis of clinical and seasonal trends in a graphical manner. This tool is completely customisable to the industry it is provided for and custom research packages can easily be developed depending on industry requirements. This is a world first in allowing in depth analysis of product usage based on patient signalment (species, age, sex, breed, weight etc) and symptoms. This has applications in the pharmaceutical industry where drug development can be fine tuned to more profitable conditions. Also useful for the pet insurance industry where accurate in practice data can be retrieved regarding the costs of various conditions. In practice treatment regimes can also be analysed and plotted against patient survival times to allow for comparison of various treatment combinations for diseases. It also allows for monitoring of adverse reactions and side effects. Information can then gradually filter back to practitioners to allow for more effective treatment of patients. The economic performance of the veterinary industry can be effectively monitored by providing a standardised format of key performance indicators. These can also be fed back to practitioners to allow then to plan for the current and future economic environment. This traditionally has required a large amount of paperwork which has effected the timeliness of the results. In fact, the Bee Central market research package has the ability to analyse any recorded clinical information in practice - The most powerful information tool ever provided to the veterinary industry as a whole! Survey forms: Bee Central also provides an interface for the deployment of survey forms and questionnaires to user practices. All survey forms are processed electronically and all user practices are obliged to fill these in. This simplifies the process of getting professional opinions about products and trends, which has been traditionally performed by telephone surveys. Once again, the information can be gathered at a much faster rate. Intelligent Advertising: Bee Central feeds banner advertising to vets while they are engaged in a consultation. The advertisement has direct bearing on the clinical case being viewed at the time. If magazine advertising is effective, can you imagine how effective it would be to actually remind the practitioner of your product while they are dispensing to a case that could benefit from it or when they are dispensing a competitor product? As if that is not enough, your advertising can be fine tuned to be species and signalment specific. In this manner you only pay for the advertising that is relevant. Sales Visits: All veterinary practices using our software owe us professional time that we can then forward on to your company. These practices will then be obliged to give your sales force a satisfactory reception when they visit. We ensure that your sales representatives can see the practice owners and decision makers when visiting rather than waste time on ineffective visits where they are passed on to a junior staff member, or worse still, do not get to see anyone at all. How could Bee Central benefit your company? You can make use of all our products in combination to promote your product or service, below is an example: Initially you could create a survey form to gather some information about the market you are in, but also use the survey form to convey some information about your product. Forms can be custom designed with images and advertisements as well as questions. Once designed these forms are digitally deployed to all users. They are obliged to reply to the questions and will now be aware of your product. You could then initiate a banner campaign for your product which only displays when relevant clinical cases are being reviewed by the practitioner. The next phase would be to arrange sales visits to user practices, remembering that these practices are obliged to give you a worthwhile reception. On top of this, we notify practices that you are one of the companies helping to fund their free software, so you are more likely to be welcomed with a positive attitude. Lastly you could use the market research tools to analyse the effectiveness of your campaign and to gather information about other trends in the market so that you can plan for the future.
Of course this could be tailored to your specific sector of the industry and you get to choose whichever of these modules that suit your needs. Bee Central is a world first offering this type of information to the veterinary profession. We believe it has the power to change the way veterinary products are marketed and monitored worldwide! 
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